New Nutriplenish mask!

The Nutriplenish line of shampoos and conditioners is a favorite of Aveda stylists and customers alike. So it was only a matter of time until a new product would come out under the Nutriplenish name. Enter, the Nutriplenish treatment masques, in light and deep conditioning!

I sat down with our Aveda brand ambassador Tess Freeman to learn a bit more about these new masques and their benefits for the hair. “Haircare should be thought of like skincare,” Tess explained, “you have your [daily] cleanser and moisturizer, that's your shampoo and conditioner. Then, once a week, you do a face mask, that's what these Nutriplenish masques are for.”

How the masques work is, after shampooing apply a small amount of the masque to your hair. Leave the product on from anywhere between two to five minutes. Then rinse it out, and admire how nice your hair feels!

The light treatment masque should be used by people with fine or wavy hair, and the deep treatment, by people who have thick, textured, or damaged hair. Both versions of the masques are available in five-ounce or travel-sized containers.

Stop in at Matisse to grab the Nutriplenish mask that’s right for you! Our stylists are here to answer any of your questions.

-Arden